Purina® Horse Chow® 100

You know the importance of roughage for your horses. Good, quality roughage from hay or pasture is important to your horse’s diet to promote normal digestive function and fill the horse’s need for bulk.

Purina Horse Chow 100 is consistent, convenient nutrition for your horse. Horse Chow 100 is a 10% protein complete feed, with roughage. The all-in-one pelleted Horse Chow contains all the nutrients your horse needs in one bag and can replace some, or all, of the hay in your horse’s ration.

Feed Form: Pelleted feed with high-quality pre-ground alfalfa, fiber sources and grains




Recommended For:
Keeping active pleasure horses in sound physical condition and appearance.

Features/Benefits:
Hay Extender or Replacer – Replaces some, or all, of the hay in your horse’s ration, contains alfalfa and other fiber sources


Proper balance of required nutrients, easily adapted to your feeding and management program


All-In-One Pelleted Horse Chow – all the nutrients your horse needs in one bag. Includes high quality hay, grain, vitamins, minerals and all the nutrients your horse needs


Formulated with the proper balance of energy, protein, vitamins and minerals


Highly Digestible and Palatable


Highly palatable, easily chewed and digested


More Convenient – Convert your horse in 7-10 days, with a complete ration from one bag. Great for traveling, trail rides and an all season hay stretcher


Less Waste – Minimizes uneaten hay left on the ground



Purina® Horse Chow® 100
Guaranteed Analysis
Crude Protein, % not less than 10.0%
Crude Fat, % not less than 2.0%
Crude Fiber, % not more than 30%
Calcium (Ca), minimum % not less than 0.6%
Calcium (Ca), maximum % not more than 0.9%
Phosphorus (P), minimum % not less than 0.4%
Copper (Cu), PPM not less than 25.0 PPM
Zinc (Zn), PPM not less than 100.0 PPM
Selenium (Se), PPM not less than 0.3 PPM
Vit. A, IU/LB not less than 3000.0 LU/LB


Feeding Directions:
Click here to use the Purina Mills Feeding Calculator

Amounts of HORSE CHOW #100 to feed horses are shown in pounds.
Purina recommends that you periodically weigh the feed to ensure that your horse is receiving the proper amount in weight as well as in volume.


Start with the amount shown for your horse’s body weight. After observing your horse for a period of time, you may want to increase or decrease the daily feeding of HORSE CHOW #100 by up to 10% to keep your horse in the desired condition.

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WT OF HORSE (LBS) 600 800 1000 1200 1400
ACTIVE PLEASURE HORSES HORSE CHOW 100 (LB/DAY)
HORSE CHOW #100 10 13 16 19 22

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Click here for more Feeding Guidelines


Do not feed free-choice


Feed at regular times (at least twice daily). When feeding rates exceed 1% of body weight, three daily feedings are preferred


Any feed changes should be made gradually over a period of 7-10 days


Changes in the rate of feeding should not exceed one pound per day for each horse


Feed along with at least 1-1.5% of horse’s body weight of good quality hay or the equivalent in pasture to make a complete ration


Have plenty of fresh, clean water available at all times


Prevent the rapid eating by the horse of any feedstuffs


Store feed in a dry, well-ventilated area protected from rodents and insects


Do not feed moldy or insect-infested feed to animals as it may cause illness or death


This product to be fed to the animal species as directed on the label


In addition to nutritional care and consultation, be sure to make regular veterinary checkups and farrier appointments part of your horse wellness program



Caution: Store in a dry, well-ventilated area protected from rodents and insects. Do not feed moldy or insect-infested feed as it may cause illness or death.